  
  

 

                 .           .

 
A simplified graphic of a chart with a blue upward trend line, a green triangle, and colored dots on a white rectangle against a black background. A small justice scale icon appears in the top left corner of the rectangle.
Commercial Analytics graph UI
Commercial analytics GPS Enterprise UI dashboard chart bars
Commercial analytics GPS Enterprise UI dashboard chart semi circles
A Gartner Magic Quadrant graph for Marketing Mix Modeling Solutions as of October 2025, showing companies in four quadrants: Leaders, Challengers, Visionaries, and Niche Players. Leaders include Analytic Partners and Ipsos MMA.





  .

  .

  ’         ()    ().             .

 

         ®,    .   , , ,          .      ®,                       ,   .

 

            :

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Transformational technology
Delivers always-on models 
and insights
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Innovative data science
combines powerful technology and human support
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Collective intelligence
Provided through our proprietary intelligence layer, ROI Genome®
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Talented change agents
Offering data science and marketing expertise to guide your every step

    

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

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  

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

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     

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

   
 

 ()
 

   

  

  ,  

        .  ,       —, ,   —          .        ’    ’ .

Bar chart showing sources of change for total net sales across categories, with most categories increasing moderately and one category, Other, showing a significant decrease of -243.93M, leading to an overall 17.54% change.
  

   

    .       ,   ,  ,       , ,  . ’          .

GPS Enterprise UI dashboard insights dashboard chart
 

    

 ’    .    ,  ,         ,    ,  .         ,         .

GPS Enterprise UI screen
 

 ,   

     .                  ,    ,  .

GPS Enterprise UI dashboard agile learning media heavy experiment layout
 

  .   .

      ,  ,     .           ,                 .

Commercial analytics GPS Enterprise UI dashboard strategic scenario planning

 ’     

  

                   ,  .     ’           ’      .

 
 ,  &  . ’  
  

  

             .

   –   

 ®

   ,     

          .   ,        ,      — ®.       ,      ,      .

 
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*           .      .
Commercial Analytics GPS Enterprise UI dashboard navbar
Commercial Analytics GPS Enterprise UI dashboard create scenario or plan sidebar form
Commercial Analytics GPS Enterprise UI dashboard card 10% flat budget optimization alt
Commercial Analytics GPS Enterprise UI dashboard stats card 2% offset headwinds forecast
Commercial Analytics GPS Enterprise UI dashboard card 7% portfolio optimization
Commercial Analytics GPS Enterprise UI dashboard stats card 18% optimize campaign timing
Commercial Analytics GPS Enterprise UI dashboard card -10% budget cut scenario
Commercial Analytics GPS Enterprise UI dashboard stats card 24% growth target

     

          , , ,       .



  ,  ,        . 




                    .




      ,         ,  .





 

          , , ,       .

    ,           , ,   .   ,           ,   , ,    .

                  , , , ,   .      , ,   ,            .

     ’                         .             ,            .

    , ,     , ,    ’ .   , , ,             .

          :      , ,   .

            .     ’   .              ’         .

    .

    . 

      ,  ’   .        ,   ,        .

     ,   .
 