  
  

   – 

    ()       ,      .           ,        .

 
A digital dashboard displays a graph with blue and red bars, a side panel on the left, and a red triangular logo in the top left corner. The graph shows data trending from left to right across the screen.
A white rectangular box displays stats: “Source of Change,” “Absolute Change: 50M,” and “% Change: 15.52%” in gray text, with a faint drop shadow on a black background.
A Gartner Magic Quadrant graph for Marketing Mix Modeling Solutions as of October 2025, showing companies in four quadrants: Leaders, Challengers, Visionaries, and Niche Players. Leaders include Analytic Partners and Ipsos MMA.

      

          ()     , , ,     .                   .







 



  
        
       
      
  
   
    ,     
 
    
       
      
 
   
  
,     

 ’    
 

 ’   ,  ’     .    —    —        .          ,      ,  ,            .

 .
 .

  

        ’ , ’ ,        .

 
  . 
  



     ’      

         ,   .                 —  .          ,              .  

 



:   .   . 

  , ,           .   ,      ,  ®,         .         .   ,              ,  . 

 ®

  

             .

   



   – 

,    ,          —   , ,  —      ().    ,           .   ,                   .  

,  ,            ,       .           ,               . 

    , ,   ,           .         ,         , ,   .                       . 

  : . 

 ’        ,           .    , ,   ,            ,  .     ,  ,         ,    .  

    .

    . 

      ,  ’   .        ,   ,        .

     ,   .
 